The underrated skill of asking the right questions
Most marketers are trained to jump into answers and execution. But the real strategic edge comes from asking sharper questions.
SEO News for May/June
New! AI Prompt library. Access my custom and (very) detailed prompts that save me hours of time. These are multi-step prompts that work collaboratively with AI rather than the boring single-use prompts found elsewhere. Premium subscribers: Access the entire (expanding) library across SEO, content, strategy and more. Free subscribers: Get
Answer Engine Optimization: The New SEO Frontier
Navigating the New Frontier: AI Mode Answer Engine Optimization (AEO) Things are moving rapidly. With Google's AI Mode, powered by Gemini 2.5, search is no longer just about keywords and rankings. It's about providing direct, personalized answers. This means a fundamental evolution from traditional SEO
The Complete SEO Pitch Guide: From First Call to Signed Contract
Note: I originally wrote this as a guide for pitching SEO clients - but as it came together, I realized it’s also a solid resource for SEO job interviews, stakeholder presentations, and even improving how you report on your work. If you ever need to explain SEO clearly, show
SEO Strategy Ramp-Up: Your First 30, 60, and 90 Days in a New Role
When stepping in to a new SEO role, your first 90 days set the tone for everything that follows. This guide breaks down exactly what to focus on in your first 30, 60, and 90 days.
May's SEO + AI Newsletter
Welcome to May's newsletter! In this month's SEO + AI edition, you’ll find... The AI shift that’s quietly reshaping ecommerce visibility, a Google update that might be stealing your clicks, and why some SEO content could actually be hurting more than helping. Plus, tools, trends,
Ecommerce SEO for AI Search: How to Optimize for Product Discovery in LLMs
Babe, wake up, the new ChatGPT just dropped.... You should pay attention to this if you have a product for sale (basically everyone) as this applies to both physical and digital goods. Ecommerce is entering its AI era, and it's moving fast. ChatGPT has started surfacing product images
SEO Trends, News & Actionable Tips for April
Stay up-to-date on the latest news and trends in SEO & AI for April and boost your skills with quick take-aways.
March 2025 Core Update Analysis & Overview
Google rolled out its first core update of 2025 in March. It started on the 13th, finished on the 27th, and (like every broad core update) it wasn’t about targeting specific sites. It was about refining Google’s ranking systems across the board. No shiny features, no headline-grabbing changes.
Actionable SEO Trends & News for March
What happened in February, and what can you learn for March? Let's dive in... Quick questions or you all: Would you like / listen to an audio version of this newsletter? Please click: (Yes👍 ) (Not sure 🤔 ) (No thanks 👎) Overview Just updated my guide on optimizing for LLMs like Perplexity
Ultimate E-E-A-T Guide for 2025
Learn more about how understanding and implementing EEAT best practices helps take your SEO and marketing strategy to the next level.
January SEO News
Welcome to January’s SEO & Marketing news and insights, in a new format for the new year. What you can expect: ✅ Regular updates about important search related news you should be aware of. ✅ More timely updates for any big news you need to know ASAP. ✅ Links to posts, templates