Meet your new frenemies (AWS, Microsoft and Claude)
AI Marketing Revolution: No-Code Apps, Video Wizardry, and Prompt Hacks You Can't Miss!
Dive into this week's cutting-edge marketing insights,
In this edition:
π₯ News and Trends in Marketing with AI
βοΈ Interesting Guides and Links
πΆοΈ Marketing meme of the week
π€ Weekly prompt
βοΈ Time Out: Fun and Interesting Tools
πΌ Remote AI Marketing Jobs
π₯ News and Trends:
Carefully selected news and trends on how marketers can leverage AI.
π AWS Unveils AI-Driven App Studio for No-Code Development
Now you can build that cool app idea you've always had
Highlights:
- AWS App Studio uses generative AI to create enterprise-level applications from natural language prompts
- The service allows non-developers to build fully functional apps in minutes, rather than days (...but lets pretend it took us longer, okay?)
- Users can describe desired app features, functionalities, and data sources to generate complete applications
This AI-powered tool unlocks new possibilities for creating custom marketing applications without heavy reliance on development resources, which we all know can be a struggle to get - amirite? Marketers can now quickly prototype and deploy apps for campaign management, customer data analysis, or content scheduling, cutting down the time-to-market for new initiatives.
The seamless integration of various data sources also offers a chance to build more cohesive, data-driven marketing strategies. By leveraging AWS App Studio, marketing departments can become more agile, innovative, and self-sufficient in their tech needs, paving the way for more personalized and effective marketing campaigns.
π Anthropic's Claude Gets a Prompt Playground Upgrade
Highlights:
- Anthropic introduced new tools to help developers optimize prompts for Claude 3.5 Sonnet
- The Evaluate tab in Anthropic Console allows users to create, test, and assess prompts quickly. I think I will be spending hours here.
- Developers can compare different prompts and rate AI-generated responses on a five-point scale. Maybe we need a tinder for prompts.
This tool democratizes prompt engineering, letting marketing teams fine-tune AI outputs without heavy reliance on tech experts - making tech teams thrilled. By quickly testing and iterating prompts, marketers can craft more precise, brand-aligned AI-generated content for various channels.
This capability opens doors for hyper-personalized marketing at scale, making it easier to create tailored messaging for different audience segments. Plus, the ability to objectively assess and compare prompts could lead to data-driven best practices in AI-assisted marketing content creation.
This could be a golden opportunity to experiment with AI-driven copywriting, product descriptions and more. It has the potential to revolutionize your content production pipeline while keeping your brand voice consistent.
π Microsoft Ads Unveils AI Magic for Video and Display
Highlights:
- Microsoft Advertising launched AI-powered asset recommendations for video ads
- The tool generates video ad recommendations from a landing page URL
- Connected TV ad recommendations are coming soon to the platform
This means more efficient resource allocation and potentially quicker time-to-market for campaigns. But, it also brings up some interesting questions about creative differentiation. As AI-generated assets become more common, youβll need to find new ways to stand out in a potentially more cookie-cutter ad landscape.
Smart marketers should start playing around with this tool to understand its strengths and limitations. Use it to whip up A/B test variations quickly or to generate initial concepts that you can then finesse. Also, keep an eye on how these AI-generated assets perform compared to your traditional ones. This data can inform future strategies and help you strike that perfect balance between efficiency and uniqueness in your campaigns. As AI continues to shake up the advertising world, being adaptable and blending AI efficiency with human creativity will be your secret weapon to success.
βοΈ Cool Links and Guides:
Enhance your photography with these AI techniques
Want to save time? Automate your workflows
Repurpose that podcast transcript into a blog post
Weekly Marketing Meme
π€ Weekly Prompt:
What: Generate a list of potential FAQs for an article
Why: You can better optimize your blog post for potential user questions, use this area to link to related posts you have, and provide a better user experience by predicting what users might want to know from your post. Win Win!
Bonus! The prompt asks for follow-up questions to this topic, so you can turn these questions into more content/posts.
How: Use the prompt below to generate a list of potential FAQ ideas around your blog post.
Copy paste the prompt below to ChatGPT and replace bolded text with your needs.
If you use this, send me an example and results to be featured in the next newsletter!
For posts that have already been written:
Step 1: Upload or copy your post to ChatGPT or Perplexity AI
Step2: Add prompt:
For posts that are in process:
Step 1: Open up ChatGPT and paste in the prompt
Your output should look something like this. In this example, I asked for questions around implementing schema markup for SEO:
π§° Fun and Interesting AI Tools π§°
Take time out to enjoy some of these interesting tools
In your downtime play AI Dungeon, an interactive storytelling game that uses artificial intelligence to generate dynamic narratives based on user input.
See if a neural network can guess your doodle in under 20 seconds
Even stranger things makes your photos even stranger.
πΌ Remote AI Marketing Jobs
Marketing Copywriting AI trainer
Gen AI Generalist (what a title)