Every year, SEOs write prediction posts (like this one). And every year, we don't really predict much of anything, to be honest. And its not that the logic is flawed or the posts are bad, but because we've been predicting incremental changes to a system that&
If you’ve ever asked AI to “clean up” your writing and felt both impressed and slightly deflated afterward, you’re not alone. Most people don’t talk about it, but there’s an insecurity that creeps in when the model’s rewrite looks smoother than your original draft, and
Your MarketingAI’d update on the SEO, content, and AI trends shaping how you work (and win) ✏️In this issue: key insights from Google’s latest algorithm updates, new research on how AI platforms are shaping discovery, and a surprising test that shows the outsized influence of footers on AI
Ever feel like marketing projects have a personal vendetta against your deadlines and budget? You’re not imagining it. Turns out 79% of projects run over budget, and 62% fall behind schedule.* On the flip side, companies that nail project management outperform their competitors by 25% in revenue growth and
If you were hoping for a quiet month in search, that’s adorable. Google rolled out another batch of updates—some of them obvious, some that will show up in your analytics before you see the announcement. There’s a new AI button, more experiments with how results are grouped,
Hey gang, happy July! Hope you've got a blissfully work-free summer on deck (or at least some sunshine between deadlines). Meanwhile, Google has other plans. Looks like July’s shaping up to keep SEOs fully caffeinated. Here is the news: Yup, Google just dropped a core update! Google
Introduction Every website has blind spots. Technical snags, shifting algorithms, outdated content, and missed opportunities are just a few of the reasons even well-maintained sites can lose ground in search. That’s where a structured SEO audit comes in. Whether you’re kicking off a new SEO project or doing
Most marketers are trained to jump into answers and execution. But the real strategic edge comes from asking sharper questions.
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Navigating the New Frontier: AI Mode Answer Engine Optimization (AEO) Things are moving rapidly. With Google's AI Mode, powered by Gemini 2.5, search is no longer just about keywords and rankings. It's about providing direct, personalized answers. This means a fundamental evolution from traditional SEO
Note: I originally wrote this as a guide for pitching SEO clients - but as it came together, I realized it’s also a solid resource for SEO job interviews, stakeholder presentations, and even improving how you report on your work. If you ever need to explain SEO clearly, show
When stepping in to a new SEO role, your first 90 days set the tone for everything that follows. This guide breaks down exactly what to focus on in your first 30, 60, and 90 days.