Corporate SEO & AI / GEO Training & Workshops

You team know SEO matters. But between AI overviews, LLM-driven research, and zero-click searches, the old playbook isn't cutting it anymore.

Get your team executing SEO and AI visibility strategies from day one

Book virtual and in-person corporate training in:

SEO fundamentals and advanced strategy
GEO (AI search optimization and generative visibility)
Content strategy for modern discovery
Measurement, prioritization, and execution inside real organizations.

Virtual or in-person delivery: I'm based in Stockholm with expertise in both European and American markets. In-person training is straightforward anywhere in Europe, and available in the US with advance notice. Virtual works for any market.

Who This Training Is For

In-house SEO and content teams
Marketing teams adapting to AI-driven search behavior
Product, growth, or web teams responsible for organic performance
Organizations who want shared understanding across role instead of siloed tactics

This works especially well for teams who are:

Doing “the right things” but unsure what matters most now
Measuring success the same way they did three years ago, and seeing less value than before
Feeling pressure to “use AI” without a clear strategy
Struggling to translate best practices into daily execution

How It Works

Optional audit before training: I can analyze your current strategy, competition, and performance ahead of time so we focus on solving real business challenges over generic best practices.

Customized to your team: Training is built around your team's skill level and business needs. We cover modern SEO fundamentals, GEO (optimization for AI tools like ChatGPT and Gemini, etc), my Discovery Engine Optimization framework for multi-platform visibility, buyer psychology, conversion optimization, and whatever else your team needs to succeed.

Resources you can actually use: Your team gets templates, workflows, prompts, and frameworks they can implement the next day. No fluff, no theory without execution.

Optional retainer: After training, you can add ongoing support for questions, strategy troubleshooting, and help as the landscape keeps evolving.

What's Included

Pre-training audit report (if selected) with clear, prioritized recommendations your team can act on immediately
Custom training deck and materials tailored to your business and team level
Template library: keyword research frameworks, content briefs, competitive analysis, channel mapping and more
AI prompt collection for common SEO and content tasks
Workflow documentation your team can reference and build on
Platform-specific checklists for implementation
Post-training action plan with prioritized next steps

Everything is designed to scale so your team can apply these frameworks whether you're optimizing 10 pages or 10,000.

Who I Am

I've spent seven years building SEO certification programs on Coursera—reaching over 500,000 learners across SEO fundamentals, content marketing, and AI-powered search strategy. I've developed bootcamp curricula for Hyper Island, teaching technical SEO to developers. I know what makes concepts stick, and more importantly, what makes them actionable for different audiences.

But I'm not just someone who teaches SEO. I'm someone who does it, every day, at a global technology company. I've led organic strategy across international markets, built conversion optimization frameworks, and helped companies navigate the shift to AI-driven search—from understanding how buyers now use ChatGPT and Perplexity for discovery, to adapting visibility strategies that actually work in 2025.

Let’s Talk

If you’re exploring corporate training in SEO or AI search strategy, let’s start with a conversation.

We’ll align on goals, scope, and format—and build something that fits your team.