SEO
Note: I originally wrote this as a guide for pitching SEO clients - but as it came together, I realized it’s also a solid resource for SEO job interviews, stakeholder presentations, and even improving how you report on your work. If you ever need to explain SEO clearly, show
SEO
The search landscape is evolving, with AI tools leading the charge. My study of hundreds of queries reveals game-changing insights for content creators and SEOs. From the ideal article length to the power of visual content, I've uncovered the formula for success in this new era of search.
SEO
Learn more about Google AI Overviews and how to take advantage of it with your SEO strategy
SEO
Confused about the difference between Core Web Vitals, Lighthouse and Page Speed Insights? This post breaks down each tool and best practices
SEO
Become a better SEO by implementing these 5 best practices into your workflow and processes.
SEO
Traditionally, SEO has been mainly focused on three essential areas: technical SEO, on-page SEO, and off-page SEO. Since they were defined way-back-when, the way we talk about them has not changed all that much. For example, we still mainly refer to "off-site SEO" as "building links"
SEO
Google is constantly improving its algorithms to evaluate how it factors in different aspects of your website to rank it. While there are various guides out there on SEO factors, less than 50 of them make a significant difference. As an SEO expert, it's crucial to focus on