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The underrated skill of asking the right questions

Most marketers are trained to jump into answers and execution. But the real strategic edge comes from asking sharper questions.

SEO News for May/June

New! AI Prompt library. Access my custom and (very) detailed prompts that save me hours of time. These are multi-step prompts that work collaboratively with AI rather than the boring single-use prompts found elsewhere. Premium subscribers: Access the entire (expanding) library across SEO, content, strategy and more. Free subscribers: Get

Answer Engine Optimization: The New SEO Frontier

Navigating the New Frontier: AI Mode Answer Engine Optimization (AEO) Things are moving rapidly. With Google's AI Mode, powered by Gemini 2.5, search is no longer just about keywords and rankings. It's about providing direct, personalized answers. This means a fundamental evolution from traditional SEO

The Complete SEO Pitch Guide: From First Call to Signed Contract

Note: I originally wrote this as a guide for pitching SEO clients - but as it came together, I realized it’s also a solid resource for SEO job interviews, stakeholder presentations, and even improving how you report on your work. If you ever need to explain SEO clearly, show

SEO Strategy Ramp-Up: Your First 30, 60, and 90 Days in a New Role

When stepping in to a new SEO role, your first 90 days set the tone for everything that follows. This guide breaks down exactly what to focus on in your first 30, 60, and 90 days.

May's SEO + AI Newsletter

Welcome to May's newsletter! In this month's SEO + AI edition, you’ll find... The AI shift that’s quietly reshaping ecommerce visibility, a Google update that might be stealing your clicks, and why some SEO content could actually be hurting more than helping. Plus, tools, trends,

Ecommerce SEO for AI Search: How to Optimize for Product Discovery in LLMs

Babe, wake up, the new ChatGPT just dropped.... You should pay attention to this if you have a product for sale (basically everyone) as this applies to both physical and digital goods. Ecommerce is entering its AI era, and it's moving fast. ChatGPT has started surfacing product images

SEO Trends, News & Actionable Tips for April

Stay up-to-date on the latest news and trends in SEO & AI for April and boost your skills with quick take-aways.

March 2025 Core Update Analysis & Overview

Google rolled out its first core update of 2025 in March. It started on the 13th, finished on the 27th, and (like every broad core update) it wasn’t about targeting specific sites. It was about refining Google’s ranking systems across the board. No shiny features, no headline-grabbing changes.

Actionable SEO Trends & News for March

What happened in February, and what can you learn for March? Let's dive in... Quick questions or you all: Would you like / listen to an audio version of this newsletter? Please click: (Yes👍 ) (Not sure 🤔 ) (No thanks 👎) Overview Just updated my guide on optimizing for LLMs like Perplexity

Image with gray background and lettering in Googles colors reading "UNDERSTANDING EEAT"

Ultimate E-E-A-T Guide for 2025

Learn more about how understanding and implementing EEAT best practices helps take your SEO and marketing strategy to the next level.

January SEO News

Welcome to January’s SEO & Marketing news and insights, in a new format for the new year. What you can expect: ✅ Regular updates about important search related news you should be aware of. ✅ More timely updates for any big news you need to know ASAP. ✅ Links to posts, templates

Two Strategies, One Goal: How Social Media and SEO Build Your Brand Together

SEO and social media aren’t just good partners - they're a team for growing your brand’s reach, influence, and results. Learn how to drive growth.

Content

How to Create a Brand Voice That Captivates and Converts

Why Your Brand Voice Is Your Business’s Real MVP (Hint: It’s Not Just Words) Imagine if your brand were a person. Are they the life of the party? A calm and collected advisor? The witty friend who always has the perfect comeback? Now imagine them showing up one

Why Your Goals Are Falling Flat

Vague goals are where good intentions go to die. You know the ones like “I want more blog traffic” or “I’ll post more consistently on social.” Cute, but useless. Learn how to set the right goals.

Copywriting

Writing conversion-worthy product descriptions

Learn the importance of selling the benefits over the features, and how to do so successfully - with examples

Content

Why your marketing funnel isn't working

If your funnel feels like a boring maze nobody asked to navigate, here’s the fix: keep it human. Hook them with value, build trust without sleazy tactics, and make buying from you feel like a no-brainer. A great funnel isn’t complicated—it’s irresistible.

The Death of Traditional Keyword Research (And What’s Next)

The NEW keyword research playbook will show you what's important to focus on in 2025 and beyond.

SEO

AI Search Optimization - SEO for LLMs (Perplexity, ChatGPT, etc)

The search landscape is evolving, with AI tools leading the charge. My study of hundreds of queries reveals game-changing insights for content creators and SEOs. From the ideal article length to the power of visual content, I've uncovered the formula for success in this new era of search.

The SEO Survival Kit for Google Core Updates

Your Playbook for How to Evaluate and Respond to a Google Core Update, with a complete step-by-step checklist on auditing your site and identifying areas of improvement. Surviving Core Updates and Coming out on Top When Google rolls out a Core Update, your site’s performance can change dramatically—sometimes

What Are Core Updates?

What are Core Updates in SEO? Introduction Google’s core updates have the power to drastically shift search rankings, often leaving site owners questioning sudden drops in traffic. These updates are not minor tweaks; they are comprehensive changes that can reorder search results, bringing unexpected gains and losses. So, what

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