The Death of Traditional Keyword Research (And What’s Next)
The NEW keyword research playbook will show you what's important to focus on in 2025 and beyond.
Latest
AI Data Training, SEO Evolution, and YouTube's AI Leap
AI's latest power grab, YouTube's hunt for authenticity, and a time-traveling photo app? Plus, discover the untapped market you're probably ignoring and how AI might just land you that next big promotion.
AI Search Optimization (Backed by Data) How to Boost Your Traffic
The search landscape is evolving, with AI tools leading the charge. My study of hundreds of queries reveals game-changing insights for content creators and SEOs. From the ideal article length to the power of visual content, I've uncovered the formula for success in this new era of search.
Black Mirror or Reality? AI's Weird March into Our Lives
AI's latest power grab, YouTube's hunt for authenticity, and a time-traveling photo app? Plus, discover the untapped market you're probably ignoring and how AI might just land you that next big promotion.
The SEO Survival Kit for Google Core Updates
Your Playbook for How to Evaluate and Respond to a Google Core Update, with a complete step-by-step checklist on auditing your site and identifying areas of improvement. Surviving Core Updates and Coming out on Top When Google rolls out a Core Update, your site’s performance can change dramatically—sometimes
What Are Core Updates?
What are Core Updates in SEO? Introduction Google’s core updates have the power to drastically shift search rankings, often leaving site owners questioning sudden drops in traffic. These updates are not minor tweaks; they are comprehensive changes that can reorder search results, bringing unexpected gains and losses. So, what
The AI Marketing Playbook: Stay Ahead of the Curve
🏃♀️➡️ Stay ahead in the AI marketing race. Discover employer preferences, AI-powered platforms, and strategies for optimizing your AI presence
Forget keywords, it's all about that AI presence
💥 AI's gone wild, and the consequences are mind-bending. Discover the chatbot that's outsmarting humans, the SEO game-changer worth millions, and the tool that's predicting the unpredictable. Warning: This news isn't for the faint of heart. Ready?
The Future of Marketing: AI Tools, Trends, and Transparency
Prepare for the next wave of marketing innovation with AI-powered tools and strategies. Learn to create AI-generated linkbuilding plans, stay updated on industry trends, and maintain transparency in an environment where only 10% of Americans are more excited than concerned about AI.
From Bing to Meta: Your AI Marketing Survival Guide
From Bing's new search to Meta's selfie revolution, discover how to stay ahead in the AI game. Plus, learn the secret Reddit hack for content that your audience actually wants. Don't miss out on these game-changing strategies!
SearchGPT: Google's New Rival?
Is the era of traditional search engines coming to an end? OpenAI's SearchGPT is poised to revolutionize how we find information online. But what does this mean for SEO, content creators, and the future of digital marketing? Dive into our analysis to discover more.
75% of workers have an AI secret weapon. Are you falling behind?
75% of workers are secretly using AI. Are you falling behind? Discover why leaders are betting big on AI despite murky ROI, and how it's reshaping hiring norms. Read more to stay ahead of the curve
AI Newsletter
Meet your new frenemies (AWS, Microsoft and Claude)
AI Marketing Revolution: No-Code Apps, Video Wizardry, and Prompt Hacks You Can't Miss!
AI Newsletter
The Future of Marketing: AI Agents, Instagram Bots, and Human Creativity
This week's newsletter discusses top trends marketers need to know to stay in the loop, new AI guides, jobs and a fun content prompt.
Marketing
Boost SEO with Intent-Driven Personas + Free Template
Explore how to develop SEO-focused user personas and how to use them to enhance your keyword research, content creation, and overall optimization efforts. Download a free template you can use to craft your personas today.
SEO
Optimizing and Understanding Google AI Overviews (SGE)
Learn more about Google AI Overviews and how to take advantage of it with your SEO strategy
News
Google API Leak: Comprehensive Review and Guidance
The SEO World is Rocked by a Massive Google Leak To begin, I want to address the article length. This article is very lengthy due to the sheer amount of information to cover. All of it is extremely interesting, so I found a full TL;DR very difficult. Instead, if
News
March Madness: Google's Big Updates
Google just rolled out a series of updates, that are likely to have some big impacts on SERP visibility, and may change how some sights handle things like programatic content. Let's break it down. This month Google is busy with updates. They simultaneously rolled out a core update,
Newsletter
Marketing Insights for March
Welcome to March, I hope the weather is great where you are in the world! What you'll find in each newsletter: ✔ 2-3 top news summaries with expert advice ✔ 1 quick win tactic - apply in under 30 mins ✔1 book summary - key lessons in 5 mins ✔ Member
Marketing
Ultimate E-E-A-T Guide for 2024
Learn more about how understanding and implementing EEAT best practices helps take your SEO and marketing strategy to the next level.
SEO
Core Web Vitals vs Lighthouse vs Page Speed Insights: Complete Guide
Confused about the difference between Core Web Vitals, Lighthouse and Page Speed Insights? This post breaks down each tool and best practices
SEO
5 Best Practices to Become a Better SEO Today.
Become a better SEO by implementing these 5 best practices into your workflow and processes.
SEO
Should the 3 Key Areas of SEO be Re-Evaluated in 2024?
Traditionally, SEO has been mainly focused on three essential areas: technical SEO, on-page SEO, and off-page SEO. Since they were defined way-back-when, the way we talk about them has not changed all that much. For example, we still mainly refer to "off-site SEO" as "building links"
The Evolution of SEO
Introduction: Over the past 25+ years, SEO has undergone significant changes, from simple keyword matching tactics in the 1990s to the complex ranking systems powered by artificial intelligence that we see today. SEO best practices have evolved over time to align with regular search engine algorithm updates. In this post,