AI Newsletter
The Future of Marketing: AI Agents, Instagram Bots, and Human Creativity
This week's newsletter discusses top trends marketers need to know to stay in the loop, new AI guides, jobs and a fun content prompt.
Latest
Marketing
Boost SEO with Intent-Driven Personas + Free Template
Explore how to develop SEO-focused user personas and how to use them to enhance your keyword research, content creation, and overall optimization efforts. Download a free template you can use to craft your personas today.
SEO
Optimizing and Understanding Google AI Overviews (SGE)
Learn more about Google AI Overviews and how to take advantage of it with your SEO strategy
News
Google API Leak: Comprehensive Review and Guidance
The SEO World is Rocked by a Massive Google Leak To begin, I want to address the article length. This article is very lengthy due to the sheer amount of information to cover. All of it is extremely interesting, so I found a full TL;DR very difficult. Instead, if
News
March Madness: Google's Big Updates
Google just rolled out a series of updates, that are likely to have some big impacts on SERP visibility, and may change how some sights handle things like programatic content. Let's break it down. This month Google is busy with updates. They simultaneously rolled out a core update,
Newsletter
Marketing Insights for March
Welcome to March, I hope the weather is great where you are in the world! What you'll find in each newsletter: ✔ 2-3 top news summaries with expert advice ✔ 1 quick win tactic - apply in under 30 mins ✔1 book summary - key lessons in 5 mins ✔ Member
SEO
Core Web Vitals vs Lighthouse vs Page Speed Insights: Complete Guide
Confused about the difference between Core Web Vitals, Lighthouse and Page Speed Insights? This post breaks down each tool and best practices
SEO
5 Best Practices to Become a Better SEO Today.
Become a better SEO by implementing these 5 best practices into your workflow and processes.
SEO
Should the 3 Key Areas of SEO be Re-Evaluated in 2025?
Traditionally, SEO has been mainly focused on three essential areas: technical SEO, on-page SEO, and off-page SEO. Since they were defined way-back-when, the way we talk about them has not changed all that much. For example, we still mainly refer to "off-site SEO" as "building links"
The Evolution of SEO
Introduction: Over the past 25+ years, SEO has undergone significant changes, from simple keyword matching tactics in the 1990s to the complex ranking systems powered by artificial intelligence that we see today. SEO best practices have evolved over time to align with regular search engine algorithm updates. In this post,
Career
SEO Career Guide (2025)
SEO Careers are booming and having SEO skills is essential for many roles today. Discover trends, growth opportunities and potential pay.
SEO
Critical Ranking Factors for 2025
Google is constantly improving its algorithms to evaluate how it factors in different aspects of your website to rank it. While there are various guides out there on SEO factors, less than 50 of them make a significant difference. As an SEO expert, it's crucial to focus on